Creative Concept Development
What I offer
I help brands find the big idea that truly connects. Whether you're launching a product, running an awareness campaign, or rethinking your image, I develop creative concepts that translate your goals into bold, clear, and compelling communication.

My process starts with listening — to your story, your challenges, your audience. From there, I shape the narrative that ties everything together: from slogans and taglines to visual direction and campaign architecture.
I don’t just throw ideas at the wall — I build concepts that are rooted in strategy and built to work across all formats, from print and web to social and outdoor.

I’ve spent over five years refining this craft, working with businesses of all sizes — from emerging startups to established companies looking for a fresh perspective. What sets me apart is that I work independently and personally guide every stage of the creative process. You won't be passed to a junior.
You’ll get sharp thinking, honest feedback, and a concept you can build a brand around.

Rebranding a Local Fitness Studio
A small fitness studio approached me as they were struggling to differentiate themselves in a competitive market. Their previous campaigns focused too heavily on equipment and class schedules — nothing that really spoke to the people they were trying to reach.
After our initial strategy session, I proposed a concept built around
"Achieve more than just fitness" — positioning the brand not just as a gym, but as a personal starting point for confidence, recovery, and lifestyle change. I developed the tone of voice, brand story, and visual language based on personal transformation, not just workouts.

The campaign included:
  • A series of social media posts with real client stories
  • Posters and ads with simple, clean visuals and bold messaging
  • A new tagline and tone guide for all staff communications
As a result, their local sign-ups increased, and the studio reported improved engagement on social media and much more positive brand recognition in the community.
Launching an Ethical Coffee Brand
I worked with a startup importing organic single-origin coffee, with a mission rooted in transparency and fair trade. They had great values but no creative identity to express them — the message felt generic.
I developed the central concept "Trace Every Drop" — focusing on the story behind each cup, from the farmer to the shelf. The idea was to highlight the full journey, giving customers a sense of connection and meaning behind their purchase.
I created:
  • A complete brand messaging guide and tagline
  • Visual moodboards reflecting earthy tones, textures, and handwritten type
  • Key copy for packaging, website, and their launch campaign
The concept helped them stand out in a crowded space and gave their team a clear framework for content creation, storytelling, and partnerships.
Why Work With Me

When you work with me, you’re not dealing with layers of account managers — you’re getting direct access to a creative specialist with over five years of hands-on experience. I work independently, which means I take full responsibility for the concept, direction, and execution of every project I take on.


What makes me different is precision, clarity, and purpose. I don’t create for the sake of trends — I develop concepts that are rooted in real strategy and built to perform across platforms. I know how to distill complex goals into simple, bold ideas that speak to the right audience at the right time.

Choose Your Plan
Starter
£220
For individuals or small businesses launching a product or service and needing a focused creative direction.

Includes:

– 1 core concept idea with tagline/slogan

– Visual moodboard and copy tone direction

– 1-hour consultation call

– 1 round of revisions

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Growth
£520
Ideal for growing brands that need a multi-platform concept and clearer audience targeting.

Includes:

– 2 distinct concept routes (with taglines, messaging angles, and visuals)

– Brand story + core messaging guide

– Creative direction for 2–3 platforms (e.g. social, website, print)

– 2 consultation calls

  • – 2 rounds of revisions
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Precision
£1050
For full-scale campaigns or rebrands requiring deep concept development and brand strategy.

Includes:

– 3 fully developed creative concepts with positioning and storytelling

– Messaging framework + brand tone and visual identity guide

– Strategic rollout suggestions (content, campaigns, audience triggers)

– Presentation-ready pitch decks

– Support for 1 month (email + call access)

– Up to 4 rounds of refinements

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My Contacts
Feel free to write and call me
G3R ADVER LIMITED
Company number: 16523058

AdverG3R.info@gmail.com
26 Overstrand Road, Cromer, England, NR27 0AJ
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