Brand Strategy & Consultancy
What I Offer
A strong brand isn’t just about a nice logo — it’s about clarity, consistency, and connection.
I work closely with businesses to define who they are, what they stand for, and how they communicate that to the world.

My approach is simple: I listen deeply, ask the right questions, and help you shape a brand that’s aligned with your values and truly speaks to your audience.

Whether you're starting from scratch or repositioning an existing business, I bring structure, insight, and creative thinking to the table.
With over five years of experience in brand development, I’ve worked with companies across different sectors — helping them craft their messaging, find their tone of voice, and build a brand strategy that actually works in the real world.
I don't use templates or off-the-shelf formulas — everything I create is tailored, sharp, and built around your goals.

From brand positioning and naming to storytelling, tone, and customer profiles — I deliver the tools and direction you need to present your business with confidence, consistency, and purpose.
If you're ready to stop guessing and start growing with a brand that’s fully aligned with who you are, I’ll help you get there.
Positioning a Sustainable Fashion Startup
A small fashion brand approached me just before their first collection launch. They were creating handmade, sustainable pieces, but their brand identity felt scattered — no clear message, no strong point of view, and no emotional connection to their target audience.
I led them through a full brand strategy process, starting with a discovery session where we defined their core values, audience, and market positioning. I proposed the brand direction “Crafted to Last – Worn with Meaning”, built a tone of voice around warmth and intention, and developed messaging pillars tied to slow fashion, ethics, and individuality.

Deliverables included:
  • Brand story and positioning statement
  • Audience personas and emotional triggers
  • Messaging map for website, packaging, and social media
  • Tone of voice guide for all content creators
After the launch, they told me customers specifically mentioned the clarity and feel of the brand as a key reason they trusted the product — it wasn’t just another “eco-brand”; it had a story.
Rebuilding a Service Brand After Poor Market Fit
I worked with a tech consultancy that had been offering too many disconnected services under one name. Their branding lacked focus, and they were struggling to attract the right clients. They didn’t need a new logo — they needed a strategy.
We ran a focused brand audit and realignment process. I helped them narrow their value proposition, focus on one niche (automating workflows for mid-sized B2B companies), and completely rewrite their core messaging.
We repositioned them under the theme “Systems That Scale With You”, with a confident and professional tone aimed at growth-focused technical buyers.

I delivered:
  • New brand positioning and niche definition
  • Full messaging revamp (homepage copy, service headlines, about)
  • Communication principles for outbound outreach
  • Naming suggestions for new service tiers
The result? Their messaging clicked with the right audience, lead quality improved, and they finally felt confident pitching their services.
Why Work With Me

I help businesses find their voice, sharpen their message, and build a brand that actually works. With over five years of hands-on experience, I don’t just give advice — I guide you through a clear and structured process to define who you are, who you’re speaking to, and how to say it with confidence.


What sets me apart is precision and personal involvement. I work independently, which means every insight, every document, every idea you receive comes directly from me — no outsourcing, no fluff. I combine strategic thinking with creative clarity to help you build a brand that feels right and performs well across every platform.

Choose Your Plan
Foundation
£280
For startups or solo founders who need clarity around their brand identity and a solid starting point.

Includes:

– 1 strategy session (90 minutes, via call or in person)

– Brand positioning statement

– Core values and mission definition

– Basic tone of voice outline

– 1 audience persona

– 1 round of revisions

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Core Identity
£680
Ideal for growing brands needing structured messaging and a stronger presence across platforms.

Includes:

– 2 brand strategy sessions (up to 2 hours each)

– Full brand positioning framework

– Brand tone of voice guide

– 2 detailed audience personas

– Messaging pillars for website and social media

– Strategic recommendations

– 2 rounds of revisions

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Complete Brand System
£1250
For businesses ready to scale or reposition with full strategic and communication alignment.

Includes:

– 3 in-depth brand workshops

– Brand story and narrative development

– Full tone of voice and communication guide

– Customer journey mapping and targeting triggers

– Messaging architecture for website, print, and outreach

– Audience segmentation and buyer psychology overview

– Naming consultancy (if needed)

– 1-month follow-up support

  • – Up to 4 rounds of revisions
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My Contacts
Feel free to write and call me
G3R ADVER LIMITED
Company number: 16523058

AdverG3R.info@gmail.com
26 Overstrand Road, Cromer, England, NR27 0AJ
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