Audience Metrics

Targeting Strategy

What I offer
Understanding your audience is the difference between guesswork and growth. I help brands move beyond assumptions by providing precise, actionable insights into who their audience really is — and how to reach them effectively.
I personally handle all research and analysis, using reliable tools and real data. Whether you're planning an ad campaign, launching a new product, or refining your content strategy
I’ll give you clear answers to essential questions:
Who are your most responsive customers?
Where do they spend time online?
What kind of content or messaging triggers action?

With over five years of experience working across industries, I’ve helped businesses of all sizes uncover patterns in user behavior, segment their audiences, and tailor their communication for better results.
I work solo, so there’s no middle layer — just direct access to focused insights and strategies you can actually apply.

Improving Ad Performance
for a Direct-to-Consumer Skincare Brand
A small skincare brand came to me after several failed ad campaigns — they were targeting broadly and burning through budget with little return.
They had good products, but no real data behind their audience targeting.

I started with a full review of their Meta Ads account and website analytics. What I found was clear: their ideal audience wasn’t who they thought it was. I built new customer segments based on engagement patterns, refined their targeting to focus on a narrower age range (25–38), and shifted interest-based targeting toward ethical beauty and cruelty-free communities.

I also rewrote their ad messaging based on the actual concerns their customers cared about — ingredient safety and skin sensitivity. After implementing the new audience sets and copy, their CTR nearly doubled, and their cost per lead dropped by 40%.
Targeting Real Buyers for a Local Interior Design Studio
An interior design studio had a strong local presence but struggled to get the right traffic online. They were attracting design students and hobbyists — not serious clients.

I conducted a full audit of their Google Analytics and social media engagement, and it became obvious: their content was too general, and their ads were too wide-reaching. I helped them develop a targeting strategy based on local income demographics, age brackets most likely to invest in home projects (35–55), and interests aligned with renovation, luxury living, and home ownership.

Using this data, I refined their Facebook and Instagram audience sets and built a short landing page tailored to that segment. In the following months, they saw a significant rise in consultation bookings, and reported that their new leads were far more qualified and ready to spend.
Why Work With Me

I don’t rely on guesswork — I turn raw data into clear decisions that move your business forward. With over five years of experience helping brands understand who their audience truly is, I deliver focused targeting strategies that cut through noise and connect with the people who actually convert.


What makes my work different is depth and clarity. I personally handle every analysis, without templates or automation. Whether I’m reviewing ad performance, segmenting audiences, or mapping behaviors, I make sure every insight has a practical application.

Choose Your Plan
Essentials
£240
For small businesses or creators needing a clear picture of their current audience and where to focus.

Includes:

– Audit of 1 platform (e.g. Meta, Google Analytics, or Instagram)

– Key audience insights (demographics, behavior, interest clusters)

– 1 targeting recommendation with audience definition

– One 60-minute consultation

– 1 round of refinement

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Focused Growth
£560
Best for brands running campaigns and needing precise, conversion-oriented targeting.

Includes:

– Audit of up to 3 platforms (e.g. Meta Ads, Google Analytics, LinkedIn)

– Full targeting map with recommended segments

– Audience profile sheets (2–3 ideal customer avatars)

– Strategic suggestions for content/ad messaging

– 2 consultation calls

– 2 rounds of refinements

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Performance Partner
£1050
For scaling brands ready to deeply align campaigns, content, and audience behavior.

Includes:

– Cross-platform analysis (ads + organic channels + web traffic)

– Audience segmentation by behavior, interests, purchase intent

– Strategic rollout plan for ads and content targeting

– Custom dashboard or tracking template (Google Sheets or Notion)

– Up to 4 consultation calls over 1 month

– Support via email/chat during campaign setup

– Up to 4 refinement cycles

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My Contacts
Feel free to write and call me
G3R ADVER LIMITED
Company number: 16523058

AdverG3R.info@gmail.com
26 Overstrand Road, Cromer, England, NR27 0AJ
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